cable

Steve Seidmon has been working in cable television “since before cable was cool!” In 1981, essentially there was only HBO, CNN and ESPN. Then came MTV. Since having been part of the research team that launched MTV, the road’s become cluttered with over 800 functioning programming networks. We have assisted many networks with myriad types of research.

broadcast

The Big 4 networks continue to deliver mass but increasingly resemble the best cable networks as they endeavor to win over eclectic audiences. We apply our knowledge of targeted niche networks to the broadcasters as they evolve on an ever-crowded playing field.

ad-supported

We understand the challenges associated with interstitial, brand promotion, tune-in, program flow, product integration and all that’s required from commercial networks.

premium

Our earliest research partnerships were with premium channels. That heritage in conjunction with ongoing projects that serve premium networks makes us keenly aware of the special providence of the premium category.

on demand

We have been engaged in VOD since early pay-per-view and Your Choice TV. It has always been about choice and control, but now more than ever consumers can truly have instant gratification. We understand what consumers expect, how they use On Demand and the ways in which On Demand competes with real-time TV, DVRs and Internet streaming.